Bold questions. Courageous answers.
Led by Master Chimbala.
I SEE YOU!Truth Be Told - ICU is a series of bold media shows and platforms that deliver exceptional and intriguing encounters. Led by Master Chimbala, the media content probes politics, leadership, governance, elections, economics, livelihoods, and the issues that define our future. It is serious, courageous, and unflinching, because the truth must be told.
Truth Be Told - ICU seeks to uncover, question, and confront the realities shaping Zambia’s political, social, and economic landscape. Through fearless investigations, probing conversations, and community engagement, the content and platforms seek to hold leaders accountable, empower citizens with knowledge, and advocate for justice, equity, and development. Truth Be Told is guided by courage and conviction in pursuing our mission, thus, the truth must be told .
Are You Ready to Lead?
One Question. One Truth.
Direct Dialogue. Honest Answers.
Unveiling Stories. Illuminating Truth.
Leaders and Citizens Confront the Truth.
A dedicated space for citizens to share their thoughts, experiences, and questions.
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0979 627 637Truth Be Told creates awareness by uncovering facts and stories. Awareness fuels advocacy, mobilising public voice and engagement. Advocacy drives understanding as people seek to grasp policies, power, and governance. This knowledge builds empowerment, turning citizens into informed actors rather than spectators. Empowered citizens, alongside accountable leaders and institutions, drive the transformation of society.
Investigate and reveal critical issues shaping Zambia’s future.
Challenge decision-makers on policies, governance, and leadership.
Provide knowledge that enables informed participation and civic engagement.
Spark meaningful conversations on politics, development, and social issues.
Advocate for transparency, equity, and policies that improve livelihoods, health, and education.
Covering politics, governance, leadership, elections, economics, livelihoods, health, education, and social protection, the show blends hard-hitting investigations with probing conversations, debates, and on-the-ground reports. Truth Be Told media content is not confined to the studio; it runs in diverse spaces, communities, public spaces, and in the hidden corners.
TBT is a fearless pursuit of accountability and truth. The program investigates, questions, and challenges those in positions of power while shining a light on issues that affect everyday citizens. Through debates, interviews, investigative reports, and community engagement, TBT amplifies the voices of the people, fosters informed public dialogue, and drives meaningful change.
At its core, Truth Be Told exists to hold current and aspiring leaders, decision-makers, policymakers, legislators, and institutions to account, while empowering citizens with knowledge. Serious yet engaging, provocative yet constructive, it is Zambia’s platform for bold questions and courageous answers.
Four articles recovered from the original website.
Social protection and livelihoods are the bedrock of inclusive development. They ensure that citizens, especially the most vulnerable, have access to basic needs, income security, and opportunities to improve their lives. ...
Education is the cornerstone of development. It shapes minds, equips citizens with skills, and empowers communities to participate meaningfully in society. In Zambia, the quality of education and its accessibility are cl...
A nation’s health is more than just the absence of disease, it is a measure of the effectiveness of its leadership, governance, and social systems. In Zambia, as in many countries across Africa, the well-being of citizens...
In every thriving nation, development is not just a matter of policies or budgets, it is a reflection of the quality of leadership and governance. Decisions made at the highest levels of government ripple down into commun...
Network of media platforms
Master Chimbala Media is a dynamic eco-network of multimedia platforms spanning newspapers, podcasts, TV, cinema, film, theater, festivals, newscasting, documentaries, and investigations delivering powerful storytelling that informs, engages, and transforms society.
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